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Seller registration guide

How to register as an Amazon seller

Use our step-by-step guide to create your Amazon seller account. Find out what you need to register, get answers to common questions and learn what to do after you've created an account.

Choose a selling plan first

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time using Seller Central after verification.
Below are the two key plans that we offer:
Choose the Individual Selling Plan if you're selling fewer than 35 items a month and you're still deciding what to sell or you don't plan on using advanced selling tools.
Registration for individual sellers
Choose the Professional Selling Plan if you're selling more than 35 items a month and keen to leverage our advanced selling and advertising tools.
Registration for professional sellers
Select a viable selling plan here or download selling plans here.

Get started with the registration process

While timelines for seller registration can vary, in many cases you'll be able to complete the process in just a few hours. Then you'll need to verify your identity as the primary contact for your business, a process that usually takes three business days or less.
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Before you create your seller account, make sure that you have the following:

  • Government-issued ID
  • E-mail address
  • Internationally chargeable credit card
  • Business licence or commercial register entry
  • Proof of residential address from the last 180 days, e.g. bank or credit card statement

Choose your email and password

If you have an Amazon customer account, you can create your seller account using the same email address and password. Enter both and click "Next".

If you don't have an Amazon customer account or would prefer to create a seller account using different credentials, click "Register now". On the next page, enter your first name, surname, email address and password. Then click "Next".

Five steps to register

Step 1: Provide business information

The first type of information you'll provide during registration helps us understand your business.
  • Business location: Select the country where your business is registered. If you operate as an individual or your business isn't otherwise incorporated, select the country where you're doing business from.
  • Business type: Select the option that best describes your business (state owned, publicly listed, privately owned, charity, sole proprietor). If you operate as an individual or your business isn't otherwise incorporated, select "None, I am an individual".
  • Business name: Enter the exact name used to register your business with the relevant authority.
  • Company registration number: Enter the number you were issued when you registered your business (not required for individual sellers).
  • Registered business address: Enter the address that appears on your business licence (not required for individual sellers).
  • Phone number for verification: Enter your phone number, including the country code, and verify it with a text or call.
Frequently Asked Questions
What if my country isn't listed?
Please check back at a future date as we work to expand the number of accepted countries.
Why do I need to provide my business type?
You need to provide your business type to help us collect the relevant business information to comply with identification and verification measures.
Which stores am I registering in?
When you register an Amazon seller account, we automatically create linked accounts that give you access to selling globally in the UAE, KSA, Egypt, North American stores (USA, Canada and Mexico), European markets (the UK, Germany, France, Italy, the Netherlands, Poland, Sweden, Ireland and Spain), Japan, Singapore and Australia.
Do I need to open an account for multiple stores at the same time?
No, you no longer need to open multiple accounts. To help you sell globally, we've created a single seller account registration process.
What are the terms and conditions I'm agreeing to?
These terms and conditions govern selling in a particular region or on the marketplace. By default, you need to register in all regions — North America, Europe, Asia-Pacific, the Middle East and North Africa.
What is the correct phone number format?
The phone number must be prefixed with your country code. The correct format is *************
What should I do if I don't have a phone number or don't receive a text?
You can enter your landline number and select the "Call" option to receive the phone verification PIN.
What should I do if I don't receive the text with the PIN?
Check that you've entered your phone number in the correct format. Request the PIN again.
What should I do if my country isn't listed with a "Call" option?
If the "Call" option isn't available in your country, choose the text option.

Step 2: Provide seller information

The next information you provide will help identify you as your business's primary contact person.


Use a government-issued ID, such as a passport, to enter the following information:
  • Full legal name (including middle name)
  • Nationality
  • Country of birth
  • Date of birth
  • Identity Verification
  • Residential address
Then enter your phone number, adding an additional phone number if necessary. Finally, indicate whether you are a beneficial owner of the business, a legal representative of the business, or both.
Frequently asked questions about the contact person
Why does the "primary contact person" need to provide their personal information?
The primary contact person is the person who has access to the seller account, provides the registration information on behalf of the account holder and initiates transactions such as disbursements and refunds.
Who is a "beneficial owner"?
A beneficial owner is a natural person who directly or indirectly owns more than 25% of the shares or voting rights of the business or that controls the business via other means.
What if my business is held by another company?
If another company (parent company) has enough shares (25% or more) or voting rights in the registered company, the beneficial owners of the parent company must be added to the list of beneficial owners. We may request this information if needed once you have completed registration.
Who is the business's "legal representative"?
A legal representative of the business has specific powers and is legally authorised by your business to manage and act on its behalf (for instance: accepting terms and conditions, opening a payment account etc.). The legal representative does not necessarily have to be the owner of the business.
What should I do if I am the primary contact person but not the legal representative?
If the person registered as primary contact is not a legal representative, the legal representative of the registered business provides a letter of authorisation. This document authorises the primary contact person to act on behalf of the business. We will let you know if this document is required.
How is the primary contact person defined?
The primary contact person is the person who has access to the Amazon seller payment account, provides the registration information on behalf of the account holder (the registered seller) and initiates transactions such as disbursements and refunds. Actions taken by the primary contact person are deemed to be taken by the account holder.

Step 3: Provide billing information

Next, enter your credit card information and billing address. We'll use these details to process payments and expenses.
Frequently asked questions about payments
Why do I need to provide my credit card details?
We will charge your card the subscription fee (if applicable) for the first month; we will charge your seller account balance in future months or your card if you have negative balance in your account at the end of a settlement period.
Can I enter the details for a different credit card after opening an account?
You can provide the details of a new credit or debit card at any time via "Account Info" under the "Settings" tab of your account.
When will the subscription be fee charged?
The subscription fee will be charged as soon as you complete the registration process and your information is verified.
Which credit cards are accepted?
We accept the following credit or debit cards: AMEX, VISA and Mastercard. We do not accept alternative payment methods such as prepaid cards, gift certificates, cheques or online payment systems (PayPal).
What is the monthly subscription fee?
You will be charged a Professional selling subscription fee of EUR 25 for the first month. You will continue to be charged this fee each month if you have active listings. If you do not have any active listings, you will not be charged a subscription fee in that month.
What happens when I enter my credit or debit card details?
When you enter a new card or update your information for an existing card, Amazon will ask your bank to verify your identity and validate your card. Amazon will not actually make the charge.
What if I don't want to sell in a specific marketplace later?
When you register for an Amazon seller account, we automatically create linked accounts that give you access to sell in Australia, Japan, Singapore, the United Arab Emirates and the Kingdom of Saudi Arabia, as well as North American and European marketplaces. If you only sell in one marketplace, you will only be charged for that marketplace. You can close or downgrade your account(s) using the self-service tool on Seller Central after registration.

Step 4: Provide store and product information

Once you've provided payment information, enter the name of your business as you'd like it to appear on Amazon Europe stores. We call this your "store". It will appear to customers in each of your offers and in your public seller profile.

You will also be asked to provide information about:
  • Product codes
  • Business certifications
  • Manufacturer or brand status
Frequently asked questions about the store
What is a store name?
The store name is the name displayed to buyers for your Amazon listings on your seller profile.
What are UPCs and how do I find or get them?
In most cases, Amazon requires sellers to have industry-standard product identifiers such as Universal Product Codes (UPC, or ISBN in the case of books).
What is Amazon Brand Registry?
Amazon Brand Registry is a free programme that provides sellers with a suite of additional selling benefits and protection tools.
What if my store name is already being used by another seller?
Your Amazon store name needs to be unique and doesn't have to match your business name. If another seller is already using your preferred name, select a variation or an alternative name.
Can I change my store name later?
Yes, you can provide a new display name by accessing the "Settings" tab of your seller account.
Why should I provide my trademark information?
Amazon Brand Registry helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers. Currently, brands must have a registered trademark to be eligible for registration.
Why is my listing enabled in multiple marketplaces?
The EU supports unified registration and, as a part of that, we register sellers in all the marketplaces in Europe. The marketplaces in the EU8 are the UK, Germany, Italy, Spain, France, the Netherlands, Sweden and Poland.

Step 5: Identity verification and document collection

Once you've submitted your store information, you'll be asked to upload the following documents:
  • Government-issued ID
  • Proof of business or residential address from the last 180 days, such as bank or credit card statement
You will then be prompted to do one of the following:
  • Take a photo of your face and government-issued ID
  • Join or schedule a video call with an Amazon associate. You should bring your government-issued ID and proof of residential address to the call.
Frequently asked questions about verification
Why is verification needed?
To protect our marketplaces for buyers and sellers, we verify the information provided about businesses and the people involved in them.
What are the requirements for uploading documents?
When uploading documents, use high-quality colour scans or photos that show all four corners and have legible text. Don't use screenshots or blurry images, and make sure that relevant documents are signed.
How will I know that I've been verified?
We will email you about the progress once verification is complete.
What can I do while being verified?
While you wait for verification, have a look at the success stories of other Amazon global sellers. Click here to learn more.

Prepare to sell during your verification period

While you wait for Amazon to verify your registration details, use this time to set up your business for success.

Configure your account and start selling

Once you've completed seller registration, you'll have access to Seller Central, the hub for your seller account.

Before you start selling, make sure that you configure your seller account for your business. Consider adding other users if you'd like help with certain tasks.

Once you've configured your account, you can use Seller Central to:
  • List and price products
  • Manage inventory
  • Fulfil customer orders
  • And much more
Learn how to sell on Amazon and use our beginners' guides and resources to get your business off to a successful start.
Learn how to sell on Amazon

Start selling today

Selling on Amazon allows you to reach millions of potential customers, whether you’re selling one or many items.
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