Reduced fees for 2026 = bigger margins. This is how much you can saveReduced fees for 2026 = bigger margins. This is how much you can saveHOW TO ADD VIDEOS TO PRODUCT PAGES A GUIDE TO GROWING YOUR BUSINESS WITH VIDEO
Benefits of adding a video to your product page
Did you know? Product detail pages with videos saw an average 21.8% increase in sales compared to those without videos.*
In today's fast-paced digital world, it's not just about selling products — it's about selling your brand. When you use video on your product pages, you're using a powerful tool to amplify your brand voice and make business impact.
In today's fast-paced digital world, it's not just about selling products — it's about selling your brand. When you use video on your product pages, you're using a powerful tool to amplify your brand voice and make business impact.
What are shoppable videos? How they can help you grow your business
Shoppable videos, also known as product detail page videos, can appear on the main product detail page. They can also appear in the video area below the page fold, in search results and throughout the Amazon shopping journey. Whether you're already an Amazon seller or just getting started, integrating videos into your content strategy is important.**
87% of people say that watching a video has influenced their decision to buy a product or service. Before they make a purchase, customers want to understand the features of a product, such as how big or small or how heavy or light it is. Engaging and informative video content has the power to convert viewers into buyers, can reduce returns and create long-term customer loyalty.
87% of people say that watching a video has influenced their decision to buy a product or service. Before they make a purchase, customers want to understand the features of a product, such as how big or small or how heavy or light it is. Engaging and informative video content has the power to convert viewers into buyers, can reduce returns and create long-term customer loyalty.
Tips for making a video
Follow these video creation best practices to get your customers' attention and share your unique brand story:
- Keep your video short and concise
- Highlight the key product benefits that make your product different
- Show your product in action or demonstrate how to use it
- Diversify your video library: Upload your existing social media videos to the product page
Uploading videos is easy! Just follow these steps:
- Log in to Seller Central
- Find the "Upload and Manage Videos" page under "Catalogue"
- Click the "Upload Video" button on the right-hand side of the page
- Start uploading your video! Add your title, ASINs and video type before you click "Submit"
Remember, the key is to maintain your authentic brand voice and create informative, engaging content that answers customers' questions. Engage, educate and convert with videos!
Start selling today
Selling on Amazon allows you to reach millions of potential customers, whether you’re selling one or many items.
€39 (excl. VAT) per month + referral fees
Source:
*Amazon study on sales increases among selling partners after adding a video to a listing that did not previously have a video, analysed from January to June 2024, global non-US data from 17 markets)
**Video Marketing Statistics US 2025, Wyzowl
*Amazon study on sales increases among selling partners after adding a video to a listing that did not previously have a video, analysed from January to June 2024, global non-US data from 17 markets)
**Video Marketing Statistics US 2025, Wyzowl
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