“Thanks to FBA, I was also able to expand my customer base enormously and gain a foothold in other markets — for example in Spain, France and Germany,” notes Matteo. Matteo's own brand developed on Amazon largely “thanks to the following programmes that were on offer: the Transparency Program, Brand Store creation and dedicated sponsored campaigns”. Romagna Computer's Amazon sales are growing steadily and have already reached 70% of its total sales1. As a result, the business was able to achieve a profit last year, in spite of the negative trends in the IT market segment as a whole.
1 Romagna Computer data 2022