Pop-culture print pioneers find their brand protection hero
"If you want to have the ultimate protection of your brand on Amazon, get Project Zero."
Jamal Aoun
Marketplace Director
Going where the fans go
Popfunk has been satisfying the pop-culture penchants of customers across the globe with a super-star line up of on-demand merchandise since 2007. With over 1000 licences under their belt, they've adorned items such as t-shirts and hoodies with a staggering array of fan favourite images, logos and more. Popfunk has licensed some of the biggest names in pop culture and sports — from Friends and Harry Potter to Pink Floyd, Jurassic Park and Sesame Street.
Though initially only selling to brick-and-mortar retailers, the brand made the decision to open up their sales channels, adopting the mantra “to go where the fans go.” That meant finding hot new franchises and old favourites and bringing them straight to the people.
And that's just what they did — harnessing Amazon's incredible reach and technology to connect customers with the worlds, characters and stories they love most through authentic and high-quality products.
Though initially only selling to brick-and-mortar retailers, the brand made the decision to open up their sales channels, adopting the mantra “to go where the fans go.” That meant finding hot new franchises and old favourites and bringing them straight to the people.
And that's just what they did — harnessing Amazon's incredible reach and technology to connect customers with the worlds, characters and stories they love most through authentic and high-quality products.
Great licenses, great responsibility
Where there are heroes, there will always be bad actors. Licensing some of the biggest names in television, film, comics, music, sports, collegiate, and more makes Popfunk’s products prone to counterfeiting of their registered trademarks and those of their licensing partners.
Protecting their intellectual property was a priority for the business. Popfunk was concerned that counterfeits could generate poor customer reviews, potentially turn customers away from their products, or hit their bottom line.
Fortunately, as brand owners, there was a solution to help Popfunk strike back.
Protecting their intellectual property was a priority for the business. Popfunk was concerned that counterfeits could generate poor customer reviews, potentially turn customers away from their products, or hit their bottom line.
Fortunately, as brand owners, there was a solution to help Popfunk strike back.
Resolving issues in an instant
Protecting its brand from counterfeiters has been a priority for Popfunk since day one. When the company first started selling on Amazon, it used the Report a Violation tool. After the business became eligible for Project Zero, it began reporting claims through the self-service counterfeit removal tool.
“Project Zero has made our lives easier by giving us the power to take down infringing products ourselves. Within minutes of reporting the bad actors, we would receive a notice of successful takedown.”
Jamal Aoun
Marketplace Director
Flagging counterfeits
The first step Popfunk took was to enrol in Amazon Brand Registry and use the Report a Violation tool to search for suspected counterfeit listings. While Amazon swiftly investigated and removed reported content that violated intellectual property rights, the Popfunk team still had to wait for Amazon to finish its investigation and provide them with a decision on their submissions.
Credits roll
Project Zero has proven to be a real game-changer for Popfunk’s business by ensuring their customers receive authentic products and have a great experience.
It’s also giving the Popfunk team more time to focus on growing their business, instead of just chasing down bad actors.
As a company focused on growth, the Project Zero tool also offers Popfunk another major advantage: helping the company win more licenses and expand its ever-growing product range.
It’s also giving the Popfunk team more time to focus on growing their business, instead of just chasing down bad actors.
As a company focused on growth, the Project Zero tool also offers Popfunk another major advantage: helping the company win more licenses and expand its ever-growing product range.
“I have to speak to our licensing partners. Having a perfectly responsive tool at our disposal to deal with infringement is incredibly powerful and confidence-building, because we have that level of responsiveness. Project Zero is a massive advantage.”
Jamal Aoun
Marketplace Director
Location
Madison Heights, MI, USA
Industry
Apparel, Fashion
Amazon launch
2016
Brand protection tools
Brand Registry
Project Zero
Project Zero
Learn more about Project Zero
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