Around this time, Emil and Giacomo turned to Amazon to further develop their online business model. They soon discovered that Amazon had a range of programmes designed to empower businesses to grow and protect their brand.
One important aspect was the Amazon Brand Registry
, a programme that enables owners to protect the trademark rights of their products and brands to create a trusted customer experience.
By registering with Brand Registry, Emil and Giacomo got access to enhanced features such as A+ Content, Sponsored Brands, Brand Analytics, and various other brand protection tools that allowed them to easily detect and report violations.
“Brand Registry gave us the opportunities we needed to grow and protect our brand. We could run searches and report suspicious listings and Amazon would take immediate action.”
These opportunities were instrumental in growing their business. Before long, their pillow was one of the most sought after baby-care accessories in Europe.