In addition, the relationship with the customer is very different, especially after the purchase. If there are problems or return requests, the process is much more smooth and efficient than it is with B2C customers.
Delivery times and logistics are easier for us as sellers when compared with home deliveries to private individuals. Thanks to the focus on B2B sales, our delivery time ratio is very efficient and provides a better delivery experience for the customer.
Finally, loyalty and return custom should be mentioned as a particular pattern: B2B customers are significantly more loyal than B2C customers. When a B2B customer likes a product, they are more likely to buy the same product repeatedly over the long term.
Overall, Jesús can say that his experience as a selling partner improves the more business he does with B2B customers. His B2B customers are extremely diverse, as every business needs cleaning and disposable products. He says that the biggest sectors are education (schools, universities, etc.), associations (neighbouring communities, offices), healthcare (hospitals) and hospitality (restaurants).
“About 80-90% of our business comes from B2B sales, and the feature we use the most is the ability to set up quantity discounts in our catalogue to encourage bulk orders. We believe that B2B customers respond very positively to these types of promotions. The “Manage Quotes” feature is also very handy. This has also allowed us to offer ad-hoc discounts for special requests,” says Jesús.
Another important tool is Business Prices: “We find it particularly helpful that we can set special business prices alongside B2C prices. B2B customers have higher buying potential and are more likely to buy the product again. This allows us to adjust prices to ensure a stable and long-lasting relationship with our B2B customers”.