Reduced fees for 2026 = bigger margins. This is how much you can saveReduced fees for 2026 = bigger margins. This is how much you can saveReach millions of customers for your brand on Amazon
€39 (excl. VAT) per month + referral fees
Get premium incentives and specialised support
New for your brand in 2026
Launch your brand on Amazon with up to €45,000 in incentives1 — including referral fee discounts, Sponsored Ads credits, FBA shipping credits, Vine credits and Coupon credits2.
Selected brands may also qualify for additional fee credits covering referral, fulfilment, removal and disposal fees for up to 12 months, plus specialised support to guide your launch and growth2.
In the spotlight
Expanded "Fulfilment by Amazon" fees for low-priced items
More products priced at €20 or less will be subject to lower "Fulfilment by Amazon" fees from 5 January 2026.
Reduced referral fees in key categories
Updated referral fees for the Home, Grocery, Pets, and Vitamins, Minerals and Food Supplements categories will apply in all shops in the EU from 5 January.
Protect and grow your brand with Amazon Brand Registry
Amazon Brand Registry is a free programme that helps you protect your intellectual property (IP), manage your listings and grow your business. After enrolling your brand in Amazon Brand Registry, you can start activating a suite of protection benefits and exclusive tools that can help grow awareness, improve consideration, increase conversion, and build loyalty for your brand. Find out more
Brand name or logo: Have your brand name, or a logo that includes your brand name, permanently affixed to your products or packaging.
Trademark: Have a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store.
Success stories from brands like yours
Explore our guides
How can I register?
Find out what you need to register, get answers to common questions and learn what to do after you've created an account.
How can I grow?
Learn how your brand, logistics, pricing and advertising services can help you grow.
11 Total incentive value combines multiple programmes. Read the full terms and conditions.
2Premium incentives and specialised support are available to qualifying brands by invitation only.
2Premium incentives and specialised support are available to qualifying brands by invitation only.
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