Sell fashion online

Your guide to selling fashion online

€39 (excl. VAT) per month + referral fees
Your guide to selling fashion online

Are you thinking about selling fashion online?

You may already know that the sale of clothing in Germany generated 4.6 billion euro in 2021 alone.

For both the younger and older generations, shopping is one of the most popular leisure activities. However, the way we do this has changed drastically. In the past, we generally had to go to a brick-and-mortar store to shop for clothes, food, household items, and gifts. Today, we can do this with the click of a mouse and the goods are delivered directly to our front door. Thanks to online shopping, it is now possible to shop from the comfort of your front room.

Why we love shopping online

  • An online shop is open 24 hours a day, 7 days a week.
  • Browsing online allows you to quickly compare prices without any time pressure.
  • Online shops usually offer a larger selection of products than a local shop or independent business.
  • Shipping is free of charge for orders over a certain amount and items are delivered to your front door.
  • Online shopping allows customers to order clothes from anywhere in the world and have them delivered to their homes.

Selling fashion online

Selling clothes online is easier than ever these days. It doesn't matter whether you want to sell second-hand, home-made, or brand-new clothing. There are plenty of apps and services that have streamlined the process so that even if you are new to selling online, you can get started with minimal difficulty.

Amazon is a popular online retailer for selling fashion.

Is it better to have your own online shop or sell through Amazon?

Both involve investments and have their advantages and disadvantages. Having your own online shop can be more expensive than becoming a sales partner on Amazon. You should ask yourself the following questions:
  • Which online shop system offers the best solution for my business?
  • What is more in line with my goals, an individual online shop of my own or an existing store such as Amazon?
  • Who is responsible for packaging, shipping, and customer service?
  • Which service providers are required to process payments?
Depending on your company set-up and the clothing you wish to offer, you may quickly start incurring higher costs. Continuous operation and essential developments to your online shop also cost money.

In comparison, it is clear how to start using the options that Amazon offers your business from the outset. The cost calculator gives you an overview of your spending.

Why is Amazon a suitable option for selling fashion?

The Amazon website attracts numerous visitors every day who buy a wide variety of items, such as clothing.
Assuming you haven't sold any clothes on Amazon yet, this information will help you.

What are the advantages of using Amazon?

  1. A trustworthy online store.
  2. Clear orders and payment methods available.
  3. Option to sell abroad with Amazon.


Can I sell my own brand on Amazon?
Absolutely, this can be done by completing a brand registration.
What are the costs for me as a sales partner on Amazon?
To calculate this precisely, it is best to use the cost calculator.
Who handles the returns?

Start selling on Amazon online today

€39 (excl. VAT) per month + referral fees
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