Once you've created your Amazon account and your products are ready to be found on the Amazon website, you can find out more about e-commerce marketing opportunities and take advantage of growth opportunities
It is also important to increase your visibility
. You can also find extensive information at Amazon Seller University
, such as training videos. These will help you learn the basics of sales, sales tools, advertising and marketing.
With Amazon advertising, you can access a range of services to grow your business, increase sales and measure the effectiveness of your ads. Check out the Amazon Ads
website to learn more.
One way to support your sales can be advertising
, e.g. with PPC ads (pay-per-click). Amazon offers an ad service for sellers who want to try PPC to obtain new traffic. Find out more about Amazon Ads
You can also use organic search engine optimisation (SEO) by creating so-called key words. This refers to the words that your customers use to search for something in search engines. Think carefully about which terms you want to use to draw attention to your products. Finding relevant key words for your product description, title and information is the key to a better organic ranking.
If you've already created your own branding strategy, Amazon Brand's
brand tools can help you to build on your success. Alternatively, you can start to establish your own brand.
International expansion offers another way to drive your business forward. Amazon offers various options for this, which you can find on the worldwide sales