Fulfilment by Amazon (FBA) New Selection programme

Introduce new products and get an average rebate of 10% on branded ASIN sales, as well as free storage, free removals and free returns processing.
To get started with FBA New Selection
New to Amazon?
€39 (excl. VAT) per month + referral fees

What is the New Selection programme?

FBA New Selection offers free storage, free removals, and free return processing for a limited time for eligible, new-to-FBA ASINs. Once you enrol in the programme, you can use these benefits for an unlimited number of new parent ASINs per year. To get the benefits, you must maintain eligibility after enrolment. As a brand-registered seller, you may be eligible for an average monthly rebate of 10% on your sales of qualified top-level brand ASINs that are new to Fulfilment by Amazon.

"Trial and error costs can be reduced. I've found it works with seasonal products too, as the clearance sale can be handled at a lower cost after peak season.

– Fawen Shi
Icon: 5% rebate on sales
Average 10% rebate on branded ASIN sales. The rebate is offered to selling partners with brand registration. Nab a rebate
Icon: Line drawing of a customer service headset
Free monthly storage for 120 days and free remission for 180 days for 100 units of standard-size items.
Icon: Line drawing of a rising line chart
Additional free returns processing for clothing, shoes and bags.

Advantages
(per parent ASIN)

standard-size item

Oversized items

Average 10% rebate on branded ASIN sales. Nab a rebate
100 units/
120 days
30 units/
90 days
100 units/
120 days
30 units/
90 days
Free removals
100 units/
180 days
30 units/
180 days
20 units/180 days (clothing, shoes and bags only)

Example of potential savings with FBA New Selection programme

Orders
  • 100 units were sent to a fulfilment centre.
  • 25 units* were sold to customers.
  • 5 units* were returned from customers after a successful order.
  • 5 units* were removed and sent back to the selling partner at a German address.
Seller profile
  • Enrolled in New Selection programme
  • Sells branded shoes (new ASIN on FBA)
  • Price of shoes: €45
Product
  • Size: 12.1 × 22.6 × 34.6 cm
  • Unit weight: 900 g
  • Volumetric weight: 1.89 kg
  • Number: 1 ASIN, 100 units
Before enrolment
Fulfilment fee for 25 units
Fulfilment transportation charge varies by marketplace, fulfilment location, etc.

€133.00

Monthly storage fee
30 days of storage

€13.37

Fees for return orders
Five items removed and sent back to the selling partner

€6.30

Return processing fees
Five items returned by the customer

€13.30

Total

€169.97

After enrolment
25 unit fulfilment fee (for brand-registered sellers)
After a monthly 10% rebate on sales of eligible branded new-to-FBA ASINs is applied against fulfilment fees.

€20.50

Monthly storage fee
30 days of storage

€0 

Fees for return orders
Five items removed and sent back to the selling partner

€0 

Return processing fees
Five items returned by the
customer

€0 

Total

€20.50

Savings with the FBA New Selection programme (for 1 month): €149.47
Savings with the FBA New Selection programme (for 3 months)**: €432.78
* Monthly quantity
** The calculation is based on the same quantity of sold, returned and removed units each month with no replenishment made after the first month.

Here's how it works

Step 1

New to Selling on Amazon Register as a Professional selling partner
Click on "start selling". The Professional selling plan gives you the opportunity to sell an unlimited number of products for a €39 (exclusive of VAT) monthly subscription fee.

Step 2

Enrol in the FBA New Selection programme
To be eligible for free shipping, you must be enrolled in New Selection before you send your first shipment to a fulfilment centre.

If you are a new seller and you listed your first buyable ASIN and started with FBA in 2022, you will be auto-enrolled into the programme.

Step 3

Select the Fulfilment by Amazon option when you list products, or switch your existing listings to FBA
Creating listings for the first time:
Once you have registered as a selling partner and enrolled in FBA New Selection, create your listings in one or more of Amazon’s European stores. Select the Fulfilment by Amazon option when listing your products. We’ll guide you through the process of shipping your products to a fulfilment centre.

Switch your existing listings to FBA:
Visit the Manage Inventory page in your Seller Account, choose the products you want Amazon to fulfil, and click Change to Fulfilled by Amazon under Actions.

Step 4

Enjoy benefits of the programme, while reaching more customers
After you enrol, Amazon will determine whether you qualify for the fee waivers. We will automatically waive the fees for your eligible products, in accordance with the programme terms and conditions.

All you have to do is register once more. Now you will only need to enrol once and FBA New Selection benefits will be automatically applied in each store in which you have an active account and inbound eligible new items.

Once registered, you'll have access to the dashboard for new items in the Fulfilment by Amazon product range, which shows your commitment and savings with the programme.
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