Over €47,250 in potential incentives when you start selling on Amazon.Find out how

SELL

Get started with
selling on Amazon

Ready to build your brand on the Amazon Store or do you have any questions before you get started?

€39 (excl. VAT) per month + referral fees

Call your Amazon account manager today

You might be eligible to get help from a dedicated Amazon account manager. Submit your information to get help launching your store.

First name*

Last name*

Company name*

Email address*

Telephone*

Company website*

Brand(s) *

Type of company*

A brand owner

A reseller

What is your main product category?*

When would you like to start selling on Amazon?*

Current annual revenue (outside Amazon)*

How much of your sales would you like to spend on ads?*

What are your current sales channels? (select all that apply)*

Retail

Direct to consumer

N/A

How many followers do you have across all your social media channels?

DID YOU KNOW:

Sellers in Germany have seen an average 37%* increase in sales when switching to FBA as a result of the fast delivery times that customers love.

* This percentage is based on an analysis of data per channel from Q4/2019 to Q4/2020 (excluding Q2/2020 due to the impact of COVID-19). This serves only as a general guide. It does not reflect real-time updated data and is not specific to an ASIN or product category. Actual results may vary depending on a variety of factors, including but not limited to seasonality, selling price and existing delivery solution. Amazon does not guarantee any particular outcome for your business by using FBA.

Learn more about Fulfilment by Amazon

millions of customers

Fresh new startups and Fortune 500s. B2B and B2C. Brand owners and resellers. They all sell on Amazon to reach hundreds of millions of active customers worldwide.

How it works

Smiling faces on every delivery

Leave the shipping, returns, and customer service to us with Fulfilment by Amazon (FBA). Want to take care of shipping yourself? You can do this too.

Explore shipping

Make money

Choose from flexible selling plans, product categories, and fulfilment options that fit your business needs.

See pricing

Just have a few items to sell?

Sign up to become an Individual seller

Incentives for new selling partners

Start with €47,250 in incentives

Are you ready to start selling on Amazon? As a new seller, you can benefit from a range of incentives.

10% bonus on your first €45,000 in branded sales, then a 5% bonus throughout your first year until the bonus value reaches €47,250*

€90 credit for Amazon Fulfilment Network fulfilment fees as part of the Amazon Partnered Carrier programme or €180 credit for fulfilment fees when using Amazon Global Logistics

When you use Fulfilment by Amazon, you’ll get free storage and customer returns with automatic registration for the FBA New Selection programme

Additional credit: €180 for Amazon Vine customer reviews, €45 for Sponsored Products ads and €45 for Amazon vouchers

*Valid only if you register your brand in the Amazon Brand Registry

SUCCESS STORIES

Manufaktur Liebevoll

HappyPo

Dogs & More

What we are most proud of is our ability to stay authentic to our own ideas, every day.
Yvonne Kersten and Anja MeffertManaging Director, Manufaktur Liebevoll

Water saves a lot on toilet paper, which is what we discovered while travelling in Asia. That's why we founded HappyPo.
Frank Schmischke and Oliver ElsoudManaging Director, HappyPo